Develop the Agile Company: Build a Robust Innovation Culture within the DNA of the Organisation

The enterprises of today have to operate in a very challenging environment. The consumer preferences, the technology and the policy priorities are changing continuously, making the foundations of an enterprise feeling like a ‘moving sand’. Products and services that were popular a while ago, they feel out of touch for the consumer today. Business can only survive if they build resilience in their DNA to survive this ruthless pace of change and adjust to the changing reality. Typical example is making a product more environmentally friendly to align with the increased awareness of the modern customers of the need to protect the environment.
As if this was not enough, recent developments have shown how the economic cycles (from peaks to financial crisis) and the unexpected health crises (e.g. Covid-19) are adding more pressure. However, and amidst the biggest pandemic of the last 100 years, some businesses are gaining ground; Amazon was reported as having gained $25 bn in the period between March and June 2020. Resilience Is not enough to guarantee the long-term survival of a company. Enterprises need to build in their organisations the ability to be agile and adapt to the violent economic restructuring caused by these crises. Typical example the companies that turn to the full-scale development of on-line orders and sales in the middle of the unfolding Covid-19 crisis.
The only way to address both challenges of resilience and agility is to build-up a robust innovation culture within the organisation that questions continuously the offerings and the processes of the enterprise, an innovation culture that is prepared to rethink and redesign (if necessary) its business model. Such innovation culture can be built within the organisation by fostering the relevant initiatives and establishing the systems for managing these initiatives.
A robust innovation culture leads to an intelligent innovation agenda that helps the company to develop resilience to the quickly changing market. Resilience which allows the adaptation of the company’s offerings, its processes, its customer base and the routes to the market in line with the developments in the market.
A robust innovation culture equips the company with strategic agility that allows the company to deal with the emergence of unexpected crises like the ongoing pandemic and its impact in the market. Strategic agility is about using the company skills and knowledge base to develop a way out of an unfolding crisis. In other words, strategic agility is about repositioning the company, by developing new offerings and new business models that take into account the new requirements of the ‘crisis regime’.
A robust innovation culture addresses the needs of the transition of the company to the next stage of development, developing the operations, systems and skills to enable the transition to its next stage of development. If, for instance, the company is preparing for a serious scaling-up, it needs to develop the innovations in processes, supply chains etc. that secure more professional operations.
This seminar will provide the full range of the innovation armoury and help managers to select the right innovation types, namely those types that help the company to address its current strategic challenges and the types that help the company to cope with the upcoming challenges.
Whether the company has to adjust to the changing environment in a resilient way or develop strategic agility to cope with an unexpected crisis or facilitate the transition to the next stage of development, it will need access the adequate resources and relevant knowhow. In other words, the company will have to organise the necessary partnerships with other small or large companies and possibly Universities or Research and Technology Organisations. Similarly, the company will need to access external funding that is available for these challenging ventures, either from European or national funding programmes.
Today’s environment is facilitating these processes by the development of Internet and IT systems and applications which have given birth to new innovation strategies for new ideas (e.g. crowdfunding), new sources of funding (e.g. crowdfunding) and new partners. At the same time, policy makers like the European Commission have recognized the pressing need of the situation and have developed new programs (e.g. EU Green Deal) to allow businesses to receive funds for innovation together with guidance and support such as innovation coaching.