Day 1:
07:15-07:45
07:45 – 08:15 |
Arrival and registration
Seminar overview and introduction |
08:15-10:15 |
Industry 4.0, Digital Disruption and Its Impact on hospitality & tourism
- What is Industry 4.0?
- Internet as a growth driver
- Data as the new Oil
- Digital touchpoints in hospitality and tourism
Activity 1: Identify the existing and potential digital touchpoints for interaction with your customers. |
10:15-10:30 |
Break |
10:30-12:30 |
Cloud Computing Landscape
- Cloud computing terminology
- Advantages and disadvantages (financial and data security implications)
- Benchmarking with on premise and legacy software
Activity 2: Perform a comparative analysis of existing legacy software with its Cloud substitute.
Case Study 1 Digitalisation, ecosystem, entrepreneurship and policy
Abstract: Digitalisation is transforming entrepreneurship in two ways. First, it is shifting the locus of entrepreneurial opportunities in the economy. Second, digitalisation is transforming entrepreneurial practices – or the best ways to pursue those opportunities. Combined, the two trends have given rise to a novel, distinctively different cluster type, the ‘entrepreneurial ecosystem’ (Autio, Nambisan, Thomas, & Wright, 2017). Yet, to date, there is little coherent understanding of how digitalisation operates – indeed, what it even means – and what the implications are for entrepreneurship policy. Therefore, the objectives of this policy brief are to: – Clarify the definition of digitalisation – Clarify how digitalisation transforms entrepreneurship – Clarify how digitalisation gives rise to entrepreneurial ecosystems – Elaborate implications for entrepreneurship and innovation policy
Source: Autio, E., 2017. Digitalisation, ecosystems, entrepreneurship and policy. Perspectives into Topical Issues Is Society and Ways to Support Political Decision Making. Government’s Analysis, Research and Assessment Activities Policy Brief, 20, p.2017. |
12:30 – 13:45 |
Lunch Break |
13:45 – 15:15 |
Cloud and Hybrid Utility Applications Suites
- Google Drive / G-Suite
- Microsoft Office 365
- Apache Open Office
Activity 3: For each of the platforms/suites discussed, the participants will prepare a checklist of the applications for which they see direct use in their businesses.
Case Study 2 How Cloud Computing Enhances Competitive Advantages: A Research Model for Small Businesses
Abstract: Cloud computing is perceived as the next step in the evolution of information technology resource distributed systems with the capability to enable businesses and users to access applications from anywhere in the world on demand. Although the term “cloud computing” becomes famous, the research of cloud computing is inadequate and limited to technical aspects only. It is still not clear to businesses how cloud computing can help them improve their competitive advantages. The purpose of this research is to develop a research model of cloud computing from managerial perspective and focus on small businesses. We use the resourced based view theory to propose a research model which explores the influence of cloud computing related resources on a small business’ competitive advantages.
Keywords: cloud computing, resourced based view, competitive advantage, small business
Source: Truong, D., 2010. How cloud computing enhances competitive advantages: A research model for small businesses. The Business Review, Cambridge, 15(1), pp.59-65. |
15:15 – 15:30 |
Break |
15:30 –16:30 |
Cloud Based Web and Data Analytics tools
- Cloud based CMS (Wix/Weebly)
- Social media landscape in the hospitality and tourism industry
- Sentiment & Image analytics
- Google Analytics for websites
- Benchmarking tools and dashboards (ReviewPro, Hootsuite)
Activity 4: Using an appropriate template from Wix or Weebly, build a responsive design website for your business. Launch it, share the URL with the facilitator and other participants. Subsequently monitor the site analytics.
Case Study 3 A Comparative Analysis of Major Online Review Platforms: 3 Implications for Social Media Analytics in Hospitality and Tourism
Abstract: Online consumer reviews have been studied for various research problems in hospitality and tourism. However, existing studies using review data tend to rely on a single data source and data quality is largely anecdotal. This greatly limits the generalizability and contribution of social media analytics research. Through text analytics this study comparatively examines three major online review platforms, namely TripAdvisor, Expedia, and Yelp, in terms of information quality related to online reviews about the entire hotel population in Manhattan, New York City. The findings show that there are huge discrepancies in the representation of the hotel industry on these platforms. Particularly, online reviews vary considerably in terms of their linguistic characteristics, semantic features, sentiment, rating, usefulness as well as the relationships between these features. This study offers a basis for understanding the methodological challenges and identifies several research directions for social media analytics in hospitality and tourism.
Source: Xiang, Z., Du, Q., Ma, Y. and Fan, W., 2017. A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism. Tourism Management, 58, pp.51-65. |
Day 2
07:15 – 7:45
7:45 – 8:15
8:15 – 10:15 |
Arrival and registration
Seminar recapitulations
Google Drive & Suite
- Set up and components
- Office utility applications
- Storage, sharing and access
Activity 5: Use a pre-existing template in Google docs to create a document with your laptop/tablet. t. .
Case Study 4 DTDC Express: Achieving a tenfold increase in collaborations and speed of decision making with GSuite
Abstract: Using G Suite, DTDC Express enabled its teams to work more closely and effectively, reduced its email support costs, delivered mobility, and started a program to improve collaboration and decision-making by its more than 5,000 employees. The business is deploying G Suite to more than more than 10,700 franchisees.
Source: G Suite Customer Stories: https://gsuite.google.com/customers/dtdc-express.html# |
10:15-10:30 |
Break |
10:30-12:30 |
Guest Satisfaction Survey Tools
- Online survey design
- Google Forms
- On-premise survey on tablets/i-Pads
- Real time survey analytics
Activity : For your specific business, design a survey and populate it in Google Forms. Customise the template in line with your company’s logo and colour schemes. Digitally share the survey with the facilitator and group members. Visualize the results. Export to Google Sheets. |
12:30 – 13:30 |
Lunch Break |
13:30-15:00 |
Cloud analytics, dashboards and visualization
- Macro trends using Google Trends/Insights and WTTC portal
- Applications- preparing marketing calendar
- Google Data Studio
Activity 7: Using Google Trends, identify the seasonality and behavioral differences between Cyprus’s top three tourist source markets |
15:00 -15:15 |
Break |
15:15 – 16:30 |
Cloud-based CRM/PMS/PoS/CRM/Finance Applications
- ZOHO ecosystem
- Salesforce for MSMBs
- Trending PMS platforms for hotels
Activity 8: Based on the exposure gained to a multitude of cloud-based applications and platforms, prepare an implementation strategy by identifying tools that are ‘mission-critical’ for your business.
Case Study 5 Design and Application of Intelligent Tourism System under the Background of Cloud Computing Information Technology
Abstract: In order to realize the function of distributing tourism service resources and provide better services for tourists, on the basis of fully understanding the definition of cloud computing and the main key technologies, the tourists’ needs are firstly analyzed, and the overall design scheme of intelligent tourism system is clarified. Cloud computing information technology, Unity 3D software, and augmented reality and mobile phone VR technology are used to model. A set of intelligent tourism system with tourism service, mobile guide and consultation as the main modules is developed and designed based on Android platform. The system can run safely and steadily after being tested on the cloud platform.
Source: Lei, J., 2018, November. Design and Application of Intelligent Tourism System under the Background of Cloud Computing Information Technology. In 2018 5th International Conference on Education, Management, Arts, Economics and Social Science (ICEMAESS 2018). Atlantis Press. |