Deploying Agile Hospitality Management and Marketing Strategies

The seminar brings into focus how digital platforms are transforming the business landscape in the hospitality and tourism industry and the impact on small and micro hotel and tourism businesses (SMHTBs). These ‘new age’ tools include what is now known as Social, Mobile, Analytics, Cloud (SMAC), which are changing the concepts of time, distance, experience,…

What is Lean Management?

The core idea is to maximize customer value while minimizing waste. Simply, lean means creating more value for customers with fewer resources. A lean organization understands customer value and focuses its key processes to continuously increase it. The ultimate goal is to provide perfect value to the customer through a perfect value creation process that…