Deploying Agile Hospitality Management and Marketing Strategies
VIS on Tourism & Hospitality Sector was completed on 24 of March 2016. A big thank you to all participants...
- Elias Beach Hotel
- The Villa Group
- Cleopatra Restaurant
- Muse Kitchen Cafe Bar
- Neo Phaliro Reastaurant
- Noodle House
- Prometheus Travel
- Orpheus Luxury Travel & Tours
- Tsangarides Estates
- Pestle & Mortar
Strategic Tourism Marketing is critical for the competitiveness of tourism and hospitality organisations. This is particularly the case for destinations in Cyprus that suffer from transportation accessibility and high power dependency on tour operators and agents who control their transportation and distribution channels.
Strategic tourism management and marketing is of absolute importance during this period of crisis in Cyprus. Information Communication and Technologies (ICTs) provide a range of proactive and reactive tactical tools to support strategic tourism marketing for tourism destinations, travel trade and hospitality organisations. Social media in particular have changed the rules of engagement with consumers and made them co-creators and co-promoters of the tourism product.
This seminar elaborates on the engagement of agile strategic management and marketing techniques in a time of crisis. This expert seminar will enable participants to formulate innovative strategies that fully exploit ICT and social media to support hospitality and tourism managers attract more travellers, engage in active cocreation and enhance competitiveness and profitability.
The above-mentioned strategies will focus on promoting Cyprus as a tourism themed destination. For example the seminar will cover specialized themed areas of development such as Cultural, Medical, Gastronomic, Religious, Archaeological, Rural, and Wellness.