Data driven decision making is becoming a critical success factor for businesses to survive and grow in this digital era. The data glut coupled with information anxiety is as much an opportunity as it is a challenge.

Happening now

An on-site visit to each of the attending businesses by Professor Sanjay.

In-house seminar objectives:

  • Audit of existing data assets
  • Streamline in-house data capture mechanisms
  • Implement quality control tools to enhance guest satisfaction
  • Identify constraints in channel distribution and market mix from a revenue optimization perspective

Professor Sanjay will subsequently write a brief report summarizing the main discussion points and including recommendations and suggestions for further consideration by the management.

Business Intelligence & Data Analytics in Hospitality - Fall 2016